“Spot on: Spring” is the motto of the city of Munich’s spring campaign that is promoting “bright ideas” for a stay in the metropolis on the Isar River. At IMEX in Frankfurt (21 to 23 May 2019) the Munich Convention Bureau also showed impressions of the very special highlights of the Bavarian capital on an enormous LED screen.
The shimmering Isar, for example, or sunbeams twinkling through the leafy roof of a beer garden. Because even people travelling to Munich for congresses, conferences, and trade fairs like to enjoy the unique flair of the city.
32 renowned partners such as hotels, event locations and agencies will be presenting their MICE offerings at the Munich Convention Bureau’s booth at IMEX. A waiting list even had to be made because there were more applicants than space. Together with Weichlein Tours + Incentives, the Munich Convention Bureau is also sponsoring the "Be Well" lounge where yoga sessions are to be held in a relaxed atmosphere.
Naturally the Munich Convention Bureau once again has innovations up its sleeve. As of April, for example, “Umadum München”, the world’s biggest mobile ferris wheel, is turning in the Werksviertel (a former factory district) and receiving conference guests in the VIP gondola. The opening of MOTORWORLD Munich in Munich-Freimann is planned for 2020. Former workshops will be transformed into a unique venue with automotive flair, also including the new AMERON Hotel Motorworld.
The Design Offices Munich are standing in line, too, with two new locations for co-working spaces, flexible offices and meeting rooms – the ATLAS high-rise in the Werksviertel near the Ostbahnhof railway station and 88 North close to the Olympiapark. The centenary of Bavaria Filmstadt in Grünwald near Munich also opens up exciting options for event planners.
The hotel sector is chalking up growth in all segments. 5-star openers include the Hyatt Andaz in Schwabing and the Hyperion in the east of Munich. On the campus of the Technical University of Munich (TUM) in Garching the Courtyard by Marriot Munich-Garching and the Stellaris Apartment Hotel are opening soon.
The booth partners’ locations bear witness to the vast variety of possibilities that Munich has to offer. Right out front is the Messe München with its four sites. The Science Congress Center Munich on the TUM campus in Garching inspires with an environment of high tech and leading research. Event locations with a sporting spirit are provided by the Olympiapark München and the FC Bayern Museum. Motor sports fans will find the BMW Group Event Forum, BMW Group Classic and the BMW Driving Experience very tempting.
When horses are not giving their best in the SHOWPALAST MUENCHEN it is also an event location of many variations. Adrenaline fans should check out Jochen Schweizer Arena. The Munich food scene is also on board with traditional enterprises like the Löwenbräukeller beer hall, the brewery restaurant Paulaner am Nockherberg, the Park Café and Schuhbecks Catering and Event Service.
Vibrant city district or idyllic countryside? At IMEX in Frankfurt first-class hotels for both tastes are represented at the Munich Convention Bureau’s booth. They also have exceptional infrastructures for events. In the heart of Munich stand the Hotel Bayerischer Hof, Platzl Hotels Munich, Le Méridien Munich and the Sofitel Munich Bayerpost, and the home of the Holiday Inn Munich City Centre is in the charming Au district. Those attracted to the chic of Schwabing will like the Hilton Munich Park and the Steigenberger München. The INFINITY Hotel & Conference Resort Munich in Unterschleißheim in the north of Munich is easily reached. Visitors who would like to reside or convene in the Bavarian picture postcard landscapes can choose between the Golf Resort Achental and the Hotel Gut Ising at Lake Chiemsee, or the Hotel Vier Jahreszeiten in Starnberg.
Arguments that always speak for Munich are its recreational value and dream location. The Tegernsee valley is home to entrancing alpine lakes and mountains, and its tourist organisation is coming to Frankfurt, too. With its headquarters in Munich it combines the latest information about new locations, trends and activities with over sixty years of experience. Autobus Oberbayern is presenting itself as the optimum transport partner at IMEX.
Event agencies with many years of experience and wired to the conference business can establish the right contacts and organise Wow! events that leave a lasting impression. The booth partners at IMEX in Frankfurt are: INTERPLAN Congress, Meeting & Event Management (which celebrates its 50th birthday this year), DMC Munich - stöcker & friends, Edition Sportiva, Team Seefried Group, as well as Weichlein Tours + Incentives.
